Entering new markets is always a risky endeavour, but it's meant to pay off in big ways - after all, with scale comes strength and with more volume comes more revenue. That’s if you make it.
We’ve heard tragic tales of company expansion, huge investments in people and machines, cultural conflicts, bouts with lawyers etc. But the opportunities of the internet and the global market place have changed the rules of the game - segmenting nationally is no longer the logical imperative. There are fewer and fewer reasons for businesses not to consider expanding to new markets - or conversely risk being chewed up by aggressive, focused international entrants.
This blog looks at some of the issues companies need to consider before packing up and moving out.Lue lisää