What you will learn

The course gives you a practical AEO starting point

This is not a list of disconnected tips. It is a sequence that helps you understand what AI engines trust, where your own gaps are, and what to fix first.

What weak teams do
What this course helps you do

Publish generic content and hope it ranks.

Build content around trust, experience, and real questions.

Jump to prompts and tools too early.

Fix the foundation before you optimize the top layer.

Treat SEO and AEO as separate workstreams.

Use one content standard that performs in both.
Course curriculum

Five parts that move from theory to action

The material in the uploaded lesson is strongest when it is taught as a progression. Each part prepares the next one, so the learner can assess their current position and decide what to do now.

Part 1: Understanding EEAT

Why AI engines trust some sources and ignore others.

You learn how experience, expertise, authority, and trustworthiness shape visibility in both search and answer engines.

  • Experience from real work
  • Expertise tied to credible authors
  • Authority beyond your own site

Part 2: SEO and AEO together

How one credibility standard supports two channels.

You see where SEO and AEO overlap, where AEO raises the bar, and how to build one content system that supports both goals.

  • Why SEO still matters
  • How AEO changes the end goal
  • Why direct answers matter

Part 3: The AEO hierarchy of needs

A practical order for doing the work.

You map your current situation against five layers: crawlability, content quality, answer-focused structure, authority, and optimization.

  • Technical foundation
  • Content quality
  • Answer-focused structure
Who this is for

Best fit for leaders who need an AEO plan, not more noise

This course fits SMB and mid-market B2B teams that already publish content, care about demand generation, and need a clearer way to make their expertise discoverable in AI-driven search.

1

Sales and marketing leaders

You need to understand how AEO affects pipeline quality, demand generation, and how buyers shortlist vendors before they talk to sales.

2

Content and SEO owners

You need a practical framework for improving content quality, authorship, structure, and authority without treating AEO as a separate side project.

3

Revenue and growth teams

You want a shared language for deciding what to fix first and how to connect content improvements to business outcomes over time.

Course structure

What is included in the free course

The course turns one foundational lesson into a practical learning path. It gives your team the language, framework, and evaluation model needed to build an AEO roadmap that holds up.

Format
Free
/ course i No payment required.

Self-paced learning built to help you establish a practical AEO foundation before moving into advanced optimization.

Includes
3
i Three core learning blocks.
  • Module 1
    Understanding the EEAT framework

    EEAT

  • Module 2
    Balancing SEO and AEO in one strategy

    SEO + AEO

  • Module 3
    Finding your place in the hierarchy of AEO needs

    Roadmap

  • Primary result

    Clear next actions

Best used as a kickoff resource before deeper implementation work.

Why learn this with SalesComm

AEO is not just content work. It is growth infrastructure.

If your content cannot be trusted, structured, and cited, better prompts will not save it. We teach this topic from the angle that matters to revenue teams: what makes a brand credible enough to be surfaced when the buyer is ready to evaluate options.

hubspot-diamond-badge
  • Built for B2B teams that need practical AEO guidance, not generic content advice
  • Grounded in HubSpot, AI visibility, and how credibility is built across the web
  • Aligned with SalesComm’s approach: fix the foundation first, then optimize for growth
Course registration

Register to access the free course

Use your work email and company domain so we can send the course details to the right place. This is the registration step for the free course, not a sales call.