Registration confirmed

You’re in. Start the course from Module 1.

The fastest way to get value is to begin with Module 1, then continue to Modules 2 and 3 in order. Use the course hub if you want to see the full path first.

Start with Module 1 View course hub

Step 1 · Start with Module 1
Step 2 · Continue to Module 2
Step 3 · Finish with Module 3

What happens next

Follow one path, not three competing ones

This course works best as a sequence. Start with the EEAT lesson, then move into strategy, then use the hierarchy lesson to decide what to fix first.

Confusing path

Clear path

Jump between pages without context.

Start with the first lesson and build from there.

Treat every page as a separate read.

Use each lesson as preparation for the next one.

Read tactics before the model is clear.

Understand trust first, then strategy, then prioritization.

Course roadmap

The learning sequence

Keep the thank-you page simple: one primary next step, one optional overview, and a clear three-step roadmap.

Module 1

Understanding the EEAT framework

Start here to understand why AI engines trust some content and ignore other content.

Experience
Expertise
Authority

Module 2

SEO and AEO together

Take this after Module 1 to connect the credibility model to ranking and citation outcomes.

Ranking versus selection
Shared standards
Trust across channels

Module 3

The hierarchy of AEO needs

Use this last to diagnose what your team should fix first in practice.

Foundation
Content and structure
Authority and refinement

After the course

What you should be able to do next

By the end of the three modules, you should be able to explain the trust model, connect SEO and AEO without splitting the work, and identify the next highest-value improvement for your own brand.

1

Explain the model

You can describe why trust, structure, and authority affect whether content gets surfaced or cited.

2

See the dependency

You can explain why AEO gets harder when SEO and basic credibility are weak.

3

Choose the next move

You can decide where your team should focus first instead of spreading effort across every AEO tactic at once.

Quick summary

What you just registered for

A practical three-module AEO course built to help B2B teams understand trust, connect SEO and AEO strategy, and decide what to fix first before they scale visibility work.

Confirmed

Free

/ course i

You can start learning now from the hub or jump straight into Module 1 if you already know the sequence you want to follow.

Includes

3

Module 1

Understanding the EEAT framework

EEAT
Module 2

How EEAT informs SEO and AEO together

Strategy
Module 3

The hierarchy of AEO needs

Priority
Best starting point

AEO Course Hub

Use the hub if you want the clearest learning path.

Why this matters

Most teams do not need more content. They need clearer decisions.

The point of this course is to help you make better calls about what belongs first, what can wait, and what makes your content more likely to be surfaced when the buyer is ready to look for answers.

Built for B2B teams that need a practical AEO starting point
Grounded in trust, structure, authority, and prioritization
Aligned with SalesComm’s approach: build the foundation before you scale tactics