Every one of us has been there. You buy a service online or sign up to become a partner for service supplier X. And then nothing happens. You keep paying a monthly fee, sure the software is there, but…
Our company, Sales Communications, has been a value added reseller for less than a year now and the package of support they’ve provided both personally through channel consultants and indirectly via materials and training programs has been - I kid you not - mind blowing.
We’ve become a Diamond-tiered partner in a fairly small, yet competitive European market (Finland) and we wouldn’t be here without our support team and HubSpot’s Certificate Program. With each certificate we’ve reached a new milestone.
Starting and growing a business is tough. It’s a lot easier when you can develop the sales side and operating philosophy around empirically proven stuff that’s being produced by sharp minds in Boston. As InBound marketers we’re in a new world, tasked with teaching and spreading the news, facing a world not entirely on our side as we communicate the benefits of helping versus interruptive sales, inbound versus outbound, smart versus plain creative.
Here is a pic that shows how good we are at converting leads and practising inboud-marketing. Conversion rate is 1,72% total in 90 days period. 178 new leads! Now!!!!
Each agency has to manage its own distinctive competences to generate genuine value add and differentiation, but being able to utilise the structured approach of the Certificate Program has enabled us to take huge steps as a business - in a shorter amount of time and quite probably with much improved quality.
Let me clarify. It’s easy for me to pick up on some of the main benefits for us from certificate program:
So there you have it. Our agency has grown from two to eight in just over a year. We’re pushing on ten soon. We reached Gold tier as a Value Added Reseller in just over six months. That’s growth - and for it to be profitable we have to know what we’re doing.
With a good certificate program I think we’ve been taking a lot less risk and moving forward very credibly. With each certificate we’re a stronger business and things are looking pretty cool. Maybe I’ll go do the the next certificate like now.
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